If you're in the Australian building and construction industry, you would have no doubt come across Elinor Moshe. She just turned thirty and, during the past couple of years, she has grown to become a mentor, a speaker, and she's also recently launched her book "Constructing Your Career". Although I personally find extremely driven people a little intimidating, I have only the utmost respect for her.
On LinkedIn, I saw that she launched her Constructing Your Career book and I was curious to read it. I bought the kindle version (which was surprisingly very affordable) and I finished it in a couple of weeks.
This is my short and honest review of the book so that you can determine whether or not to give it a go. This is not a sponsored post.
1. This book is not for people who are looking for an average career
I say this because I believe there are different types of people in the world. There are people like Elinor Moshe who are extremely driven, proactive and possessed of the mental capacity to pursue what they want in their career. But I know that, within my social and professional network, there are people who have other priorities in life. And to be honest, I think that's okay.
She does point out throughout the book that if you want an exemplary career, it takes dedication and time. But the risk of not doing it is too great.
This book is specifically for people who want to pave their own career path, not for people who want to sit back.
2. It's surprisingly construction industry-specific
Honestly, I thought it was going to be a general career advice book despite being marketed to the construction industry. From the outside, it seemed like she provided general career advice using construction-related jargon with chapter titles like "Design Phase", "Facade", and "Maintenance". But as I started reading, I was surprised at how specific it was to the building and construction industry. For example, she talks about the differences between working at a large construction company and working at a small one; how you can apply creativity within the construction industry; her experiences working at different construction companies; and her observations of a successful relationship between subcontractors and contractors and so on.
So if you think it's going to be a book of general career advice, I'm glad to tell you that it's quite specific to the industry.
3. It's well written
For lots of self-help /business books out there, there are so many authors who write too casually, or in cliches, or incoherently. (For example I love Seth Godin but his writing sometimes puts me off). But this book is very well written. I love her clear, well-constructed writing. Her reasoning is lucid and easy to follow. It was very enjoyable for me to read through the book and her writing style contributed a lot to this enjoyment.
4. You don't need to agree with everything
There were a couple of pieces of advice that I didn't completely agree with. For example, I struggle with concepts like "Extreme Ownership". Some people face many barriers in life. In those cases, self-compassion should come first rather than assuming all responsibility for some events, and the guilt which comes with it. However, at the end of the book, she recognises that there may be ideas that you don't agree with - she wants you to stretch yourself mentally and take action. She's also humble enough to admit that this book is a summary of her career intelligence at that moment and that it may change in the future.
Had she said "this is the one and only truth and you shall not deviate from it", I would have been a little turned off. This brings me to my next point.
5. Her stories are honest and relatable
From the writing, I can see that she is an honest and relatable person. Elinor has lots to brag about, but the book is more about how she got to where she is rather than her talking only about the end result. She talks about her struggle to get a position within the architecture industry (it's the same story for me!), and working in companies which didn't align with her values. You will be able to relate to her struggles and think about how you can approach similar problems in your own life.
Would I recommend it? Absolutely, to anyone in the building and construction industry. It's very well written and contains lots of ideas for you to think about. Her honest and relatable story will help you think about how to approach your situation.
Action Points for me:
- Define my own version of success and being clear about what I want
- Reframe networking as a value exchange
- Think about my personal brand and what I would like to be the go-to person for
- Engage more in conversations on LinkedIn
- Invest in mentorship
- Once the coronavirus pandemic is over, attend networking/industry events consistently
- Identify skills that I need to work on and develop a plan to improve it
To Elinor if you read this, thanks for the amazing book and I wish you the best of luck and success.
If you want to grab a Kindle copy of the book, you can visit here: (Not an affiliate link)
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